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About Us

At Flax & Twine, we believe everyone’s a maker. Our goal is to design and create beautiful, simple craft projects that anyone can make. We provide carefully-sourced fibers and tools so that making is easy. Our kits come with everything you need: detailed instructions, step-by-step videos, and natural fiber materials, all specially curated by Anne Weil, owner and designer. 

Anne originally founded Flax & Twine as a blog in 2010 wanting to discover her creative voice. Leaving her job in investment banking, she began to create, write how-tos and photograph her craft projects. After years of sharing her projects across the internet and in print magazines, including Martha Stewart, Apartment Therapy, and Elle DECOR, she settled down to write a couple books. Knitting Without Needles and Weaving Within Reach were both published by Penguin Random House. During this time, followers asked so regularly how to find materials and notions for specific projects, she decided to start creating DIY kits that had everything included. This turned into a huge hit! 

Continuing to design knitting, weaving, crochet, basket weaving, and embroidery projects for her followers, Anne expanded her kits to include step-by-step videos to make creating a breeze. She started sourcing her favorite materials and tools to work with, importing cotton and linen fiber from Turkey and Egypt, and making wood looms and tools here in the U.S.

At Flax & Twine, we love adding the little element that takes projects from ho-hum to WOW. Using natural fibers in unusual ways makes people stop and say: Ooh, I love that! Inexperienced makers and long-time creators both succeed in crafting something new and beautiful. We are passionate about people loving to create and we support that in all the ways we can. 

You can now find Flax & Twine kits, fiber and tools  at over 150 retailers across the country and world. Follow us @flaxandtwine on Instagram, Pinterest, Tiktok, and Facebook.